TikTok World ’23 & ‘24

The big tech platforms love themselves a product summit, where the head honchos share their grand vision for the year with the audience, and product leaders hop onstage and share what's going to be everywhere in a few months. Well, for TikTok, TikTok World is their big show.

As a Lead Copywriter and Creative Strategist, I helped TikTok level up to play with the big dogs, upping the entertainment and doing my best to make the boring product talk as engaging as possible.

Working closely with our product team, helped craft the narrative for multiple sessions, while also working with our speakers so that they could show up big when it mattered and feel as confident as possible in delivering their lines and hitting their marks by ensuring the scripts felt natural and human, and that the solutions communicated weren't too complicated for the average Joe to understand.

Not only that, I worked with our Creative Development and Events teams to create all the copy for the space, and our interactive guest activation.

Headlines: EMarketer | Social Media Today | Tube Filter | Bandwagon