TikTok: IAB NewFronts ’23 & ’24
TikTok has been kicking around NewFronts for a couple of years, but in 2023 and 2024, we made a big splash at the year's biggest media industry gathering.
This event required me to channel TikTok's B2B message through our speaker lineup in a fun and engaging way, as I led scripting for some of our most important and high-priority sessions. In addition to writing the scripts for some of TikTok's key execs, I also put my two cents in wherever necessary to make the Q&A's and panels more engaging for the audience, leveraging popular platform trends to hook the audience's attention in places where the energy was a bit low.
In addition, I worked closely with our design and video teams to ensure the visuals complemented our content onstage. Beyond that, I was a key pen for the end-to-end communications for the event, writing copy for our website, our email comms, and experiential copy displayed on-site.
Metrics
55+ Press hits from top advertising and business reports in the first 24 hours
46 earned social posts from 33 unique authors, reaching over 312k social media users
Social posts generating over 112k organic impressions, over 75k reach, over 12k engagements
6 executive and client speakers with over 15 virtual and live rehearsals
