TikTok Cannes ‘24
In 2024, TikTok bathed the Carlton Hotel in shades of Razz and Splash and built an on-the-ground presence at the industry’s biggest event. I worked with the Creative Development team to concept, execute, and write copy for the activations and installations, leaning into trends on the platform like Fit Check and Ice Cream So Good. I also collaborated closely with the production and events team on the floor plan, attendee journey and overall design of the event itself.
Our work made TikTok a must-visit destination at the Cannes Lions Festival, creating a space for marketers to relax, make connections, and learn about the value of creativity on the platform.
Metrics
1,125 pieces of media coverage
2,052 mentions on social-reaching
5,427 engagements surrounding TikTok at Cannes, including activations
22 intimate Programming Sessions across 4 days with over 800 attendees
