TikTok: AdWeek ‘24

In the marketing world, it doesn't get any bigger than AdWeek. Over my time at TikTok, we tried to top our AdWeek offerings each year to ensure TikTok's sessions were the hottest ticket at the festival.

This effort came to a head at AdWeek 2023, where TikTok built an experiential activation for attendees to play with new product offerings, like CapCut for Business, chat with creator surrogates and brand representatives, and hear from our leadership during the programming week.

As a lead copywriter on the project, I wrote the scripts for a couple of the keynote talks, the environmental copy for the space, and the video content they used to introduce the new products. In addition, we built a content creation moment inspired by this popular TikTok trend that many attendees called "their favorite part of the whole event." *Bows*