TikTok Awards ‘24

TikTok ended 2024 with a bang by bringing to life the first annual TikTok Awards. This awards show spanned multiple regions, markets and continents, with each show celebrating the buzzy creators and videos from that region that broke through the noise and created cultural moments.

As the lead copywriter for this project, I came up with the theme and tagline for this year’s award show, along with handling all other copy asks. In addition, I worked closely with our design team to come up with the look & feel and general aesthetic of the award show. Our work was then replicated and brought to life across the world. Check out some amazing votes from the shows across the globe, along with some of our featured press clippings below!