BravoCon ‘19
In 2019, 360i and Bravo joined forces to create the first-ever BravoCon: a three-day event designed for the Bravo Universe where super-fans and Bravo influencers could celebrate their fandom.
I was one of the creative leads and copywriters responsible for various event materials and social units. I was a key voice in determining the event's look and feel, event space copy, panel content, and on-site partnerships with brands like Pure Leaf, Pepsi, and State Farm.
To promote the event, we made @bravotv's social channels a destination for Bravoholics all year, resulting in 1 million new followers for Bravo's social handles and an increased engagement year-over-year of 3,000%. Check out the case study to learn more.
Headlines: Event Marketer | NY Times | Vox | USA Today
Metrics
Nearly 10k attendees
90+ Bravolebrities in attendance
Hosted over 50 live and interactive events
Drove over 60 million impressions