TikTok: Product Launches

  In the world of tech, product launches are a big deal. Over the course of my time at TikTok, new products and features were constantly being pushed out, and I was their go-to writer for creating the launch videos for these products. I was tasked with condensing the (sometimes) complicated technical details each product offers in a way that was simplified and engaging. Check out some of my favorites below.t all meant to communicate the same thing: when you invest in creative on TikTok, your ROI pays you back in spades.