Bravo Brand

As the Lead Copywriter for the Bravo account for over two years, I can speak firsthand as to what a content behemoth it was. We created content on daily, weekly and monthly calendars, so there was never a dull day at the office. Most weeks, I would write at least 50 lines of copy that would then be published. On top of that, we’d be working to create monthly content celebrating cultural moments, holidays and premieres, and content we’d push out same-day in response that the morning’s trending topics. Below you’ll find some of the content I had the most fun creating, & that had the most success in expanding the brand’s audience. At Bravo, we captured new viewers by creating with culture at the top of our minds, and that proved to be a winning formula: attracting 1 million new followers for Bravo's social handles and an increased engagement year-over-year of 3,000%.