TikTok: Return on Creative

 At TikTok, I learned B2B marketing is a completely different animal from B2C, but one that’s just as easy to tame and master. This brand campaign was targeted to business audiences in order to attract brands and businesses to our platform. From memes, to creator-led videos, we created a variety of content all meant to communicate the same thing: when you invest in creative on TikTok, your ROI pays you back in spades.