Truly: Astrology - What’s your flavor?

One of the highlights of my work with Truly was creating image assets that matched various Truly flavors with astrological signs. This content series taught me never to underestimate the passion of astrology lovers because these posts racked up a surprising amount of engagement, and also, that I might believe in astrology after all? Because today, I can recite my birth chart from memory off the top of my head.

In addition, we did some fun work around the Oscars that year, creating drinks inspired by the nominated films that year.

Another highlight was Truly Originals, a series created by us featuring flavor-inspired artist collaborations. Four artists were brought onto this project to design artwork for limited-edition packaging, posters, and merchandise. Due to the campaign’s success, Truly decided to use the illustrations on their packaging.